BLONDE BY JAS

Service Sales Report 2024 – 2026

2024 — Full Year
$113,782
Gross Revenue
Booked$108,659
Walk-in$5,123
Net Revenue$103,438
Total Services990
Avg / Service$115
2025 — Full Year
$144,126
Gross Revenue
Booked$138,458
Walk-in$5,668
Net Revenue$131,024
Total Services1,307
Avg / Service$110
+26.7% YoY Growth
2026 — Jan–May YTD
$42,916
Gross Revenue
Booked$41,852
Walk-in$1,064
Net Revenue$39,015
Total Services383
Avg / Service$112
Annualized Pace ~$103K

Revenue Breakdown

Drag to orbit · scroll to zoom

2024
2025
2026 YTD
Revenue by Category
2025 Service Split

The Opportunity

Your booking menu has 11 tabs — the data says you only need 5

82%
of all revenue comes from just 3 categories: Blonde Bundles, Haircuts, and Blonde Add Ons
11
tabs on your booking page. More choices = more friction. Clients hesitate when menus are cluttered
5
tabs is all you need. Every service that actually sells, in a cleaner layout
Your business is Blonde Services — that’s 60%+ of revenue. Haircuts are your second pillar at 19%. Tint Colour doubled in revenue and is your growth category. Everything else is either declining, dead, or can be folded in. Below is the exact menu structure we recommend.

Recommended Booking Menu

5 clear tabs · every service that sells · nothing that doesn’t

1

Blonde Services

Full-head Foils$365
Full-head Foils long/thick$400
Half Head Foils$290
Half Head Foils long/thick$320
3/4 Head Foils$355
1/4 Head Foils$279
Scalp Bleach • NEW$200
Toner + Blowdry$180
Balayage Toner + Blowdry$200
Cleanse / Tip out$40
Balayage Toner (add on)$40
Included Blowdry—
~70% of revenue
2

Colour

Block Colour$200
Colour (Full Regrowth)$110
Colour and Few Foils$330
Colour (Partial Regrowth)$80
Colour BlowdryVaries
~7% of revenue • doubled in 2025
3

Cut & Style

Long Hair Cut$120
Short/Medium Haircut$100
Ladies Haircut ONLY$60
Wash + Blowdry short/med$80
Wash + Blowdry long$90
~19% of revenue
4

Kids

Primary School Girls$50
High School Girls$80
~1% of revenue • keeps families
5

Consultation

Free ConsultationFree
New client entry point

Changes Summary

What to remove and what to do right now

Removed from Menu

Olaplex Full Treatment3 → 2 → 0 sales
Olaplex Mini TreatmentZero sales ever
Upstyle3 sales in 2.5 years
Curls ONLY4 sales in 2.5 years
Extensions tabOnly $10 service left, revenue declining
General tab$159 special undercuts $180 toner
Treatments tabEntire category dead

Do This Week

Add Scalp Bleach to booking$4,280/yr missing
Set Half Head Foils long/thick price$4,200/yr, no price shown
Remove Olaplex from menuDead weight
Merge Blonde Bundles + Toner + Add Ons1 tab, not 3
Merge Haircuts + Styling1 tab, not 2
Investigate 2026 slowdown~$103K pace vs $144K
BLONDE BY JAS · SALES DASHBOARD · DATA PERIOD JAN 2024 – MAY 2026